On page 299 he is discussing the "melting pot" that Chicago had become in the postwar and describes various people and places as "hoods" "hillbilly". In the same paragraph he says "The hoods would turn on you if they sensed you were putting airs on them". All of these things "hoods" "hillbilly" and the above sentence show a sense of leveling. Speaking in layman's terms to demonstrate an academic idea. It was effective now we are able to see ourselves in Chicago post war having a detailed description of how life might had been when if the layman's writing terms had been avoided would have been a dry boring description of something full of life.
He later quotes Elvis who was a fan of Adlai in 1956 even though he didn't "Dig the intellectual bit". This little snippet quotes public knowledge and uses it as a demonstration of a point rather than quoting some fancy pants article written by a college professor on the subject. And in this way it works, This was far far more effective than a citation from a scholarly article claiming "Adlai more intellectual candidate".
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