Who am I writing too? Nature lovers, those who wish to make their home on a creek better.
What is your audience’s background—their education and life experiences? This could be any number of things. I’m writing to a largely unknown audience.
What are their interests? I’m hoping that creeks and their homes are interesting to them. For if not I imagine my words will fall on deaf ears.
What are any notable demographics? I’m going to assume slightly more country than most of Louisville. I imagine the vast majority will be white.
What political circumstances may affect their reading? If they are disabled it’s unlikely they will be able to help. If increasing erosion protection involves destroying something they like it’s unlikely that I’ll have much success. Extent of nature appreciation is a biggie here.
What does my audience already know? I can’t say for certain. I’m going to assume just about nothing.
What will I need to tell them? I’ll have parts of the Wilson Creek Restoration Project. I’ll need to sell them on the idea that taking care of it is worth the expence.
What is the best way to do so? Layman’s terms.
What is my relationship with my audience? I don’t know them in the slightest. Therefore I’ll be semi-formal and treat lightly not stepping on any toes that don’t need to be stepped on.
What does my audience expect from me? A can do attitude and an appreciation for my plea.
What kind of response do you want? I want people to make a passive choice to avoid destroying the creek in any way possible,
How can you best appeal to your audience? The best way would probably be throwing lots and lots of money at them.. But in all likelihood I’ll just have to be Ernest with them and hope they receive it well.
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